Taking the decision to make a dramatic change in your career can be terrifying. Especially if you think about it for too long.

Just over two years ago, Chris and I were rather drunkedly discussing the idea of breaking away from our current agency and going it alone. Down to the sheer amount of alcohol, bravado was high and we felt convinced it would be a great idea. So great, we even thought our bosses would applaud our decision. Ahem.

Some time later, in the cold light of day, it was terrifying.

All the 'what-if' vultures started circling overhead and if we didn't press on with the idea, its bones would be picked dry in no time.

So, that's exactly what we did. Over the next three months, we sourced capital, found office space and had a brand in place. Once that was all in place, we quit our jobs and Condiment was up and running.

Anyway, enough with the history lesson. 

What this post is actually about conviction. Making the decision to do something and running with it. If you spend too long thinking about it, you'll never do it. If the idea has merit, it will feel right. Follow that feeling, if at any time it starts feeling wrong, step back, evaluate and move forward.

The timing might seem odd, the barriers may seem to great, but you might never find yourself in this position ever again. What's the absolute worst that can happen? (Don't dwell on that)

There's a fantastic chapter in Rework called Ideas are Perishable. It perfectly captures what needs to be done when a good idea arrives. Be reactive, run with it. Momentum can be easily lost while it it still just an idea. Create something that realises your idea then run with it.

That's how the First65's hotel booking system reached this stage. Momentum, it's not rocket science.